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Google Showcase Shopping Ads Changes

Starting in August 2020, Google is changing how Showcase Shopping ads work. Cost Calculation In showcase shopping ads, costs are calculated as an engagement. Before an engagement would be when someone spends more than 10 seconds in the expanded ad

Install Google Ads Conversion Tracking In Wix
Install Google Ads Conversion Tracking In Wix

Step 1) Create a Google Tag Manager Account If you don’t already have a Google Tag Manager account, you can create one here: https://tagmanager.google.com/#/home Then create a account from the dashboard for your website. Now add your account and company

Covid-19 How Is It Affecting Google Shopping Businesses?

This article is not intended for businesses to take advantage of the situation and is more to learn and understand the human behavior of what types of businesses will suffer and which will benefit. Companies That Are Failing Are you

Track Micro Conversions In Google Ads With Shopify
Track Micro Conversions In Google Ads With Shopify

When it comes to advertising we have two types of conversions. Macro and Micro conversions. Macro conversions are the primary conversions on the website such as completing an order or submitting a lead form. Micro conversions are smaller actions such

Google Ads Christmas Naughty List

Do NOT do the following things in Google Ads during the Christmas period. For text, display, youtube or shopping ads. Do not change ROAS on the day or even few days before peak Use seasonal adjustments if you are expecting

Demographic Options For Google Shopping
Demographic Options For Google Shopping

The beta program for creating demographic options will soon be finished and released to the general public. For a very long time have we sent feedback to Google to have demographic options for Shopping campaigns. Well, we have some good

What Can You Learn From Landing Page Performance in Google Shopping
What Can You Learn From Landing Page Performance in Google Shopping

You can now view product landing page performance metrics in Google Ads for Google Shopping products. Why Is This Useful In certain situations, it is not possible to view the performance of products on a product by product level. For

Exclude Mobile Apps From Google Ads Display Network (GDN)
Exclude Mobile Apps From Google Ads Display Network (GDN)

Google constantly find ways to change things up for the better or is it actually to confuse advertisers and have a lot of merchants advertise on Mobile Apps as the majority will struggle to keep up with the changes. Or

Install Google Ads Conversion Tracking in BigCommerce
Install Google Ads Conversion Tracking in BigCommerce

An easy step by step guide on how to install Google Ads conversion tracking to BigCommerce. Step 1 Login to your BigCommerce dashboard and go to Advanced Settings >Web Analytics > Affiliate Conversion Tracking Step 2 Login to Google Ads

Learn More About Google Ads Attribution
Learn More About Google Ads Attribution

In this article, I will provide an overview of what Google Ads attributions are and explain data-driven attributions. Context Over 50% of all web traffic comes from mobile devices such as smartphones and tablets, which increases year by year. An

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