Google Ads

Google Ads Allow You To Add a Value Modifier For In-Store purchases

Google Ads Allow You To Add a Value Modifier For In-Store purchases

Google Ads allows you to adjust sales values for all conversion goals or store visits. This is especially helpful if you measure in store visits differently from online sales. Reference: https://support.google.com/google-ads/answer/12487857 For example, for in-store visits, you might want to add shipping prices if you offer free shipping. You can choose to add a value …

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You Can Now Target All Countries In One Google Ads Shopping Campaign

You Can Now Target All Countries In One Google Ads Shopping Campaign

This is an exciting change. Before the change, when setting up a Google Shopping campaign, you could only set up 1 country per campaign. Now you can target all feed countries within 1 country. Existing Campaigns For existing standard shopping campaigns and performance max campaigns, you can change the settings to target all feeds or …

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[BUG] Location Bid Adjustments Not Visible in Google Ads Campaigns

[BUG] Location Bid Adjustments Not Visible in Google Ads Campaigns

As of the 24th of January 2022, Google Ads support is aware of the issue that location bid adjustments are not visible in your Text or Shopping campaigns. The technical team is actively working on fixing the problem, and it should be resolved within 48 hours. When you check your shopping or text campaign’s locations …

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Standard Shopping Campaign Search Partner Network Is About To Change

Standard Shopping Campaign Search Partner Network Is About To Change

Starting in 1Starting on 10th February 2022, standard shopping campaigns will no longer show on Gmail, Discover, and YouTube. However, you can still enable it by enabling the Search Partner Network. Currently, the search partner network and Youtube, Gmail, and Discover are separated. Why the change? Most likely, Google found that many people disabled YouTube, …

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Why Enhanced Conversions Are Not Available In Google Ads

Why Enhanced Conversions Are Not Available In Google Ads

In some cases, enhanced conversions may not be available to you in Google Ads. You must have the following to be able to use enhanced conversions. Sitewide tagging using Google Analytics or Google Tag Manager A conversion action using Purchase as your goal and action optimization The ability to add customer data submission, at least …

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Fix over 10% of your pages do not have gtag.js or a Google Tag Manager tag in Shopify

Fix your Google tag issues in Shopify [Over 10% of your pages do not have gtag.js or a Google Tag Manager tag]

The message you receive from Google Ads in your recommendations tab: Make sure you don’t miss any conversions by fixing your Google tag issues. Your Google tag (gtag.js) or Google Tag Manager tag should be on every page so that it can identify the user or click originating from the landing page URL. Since you …

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Turn On Enhanced Conversions & Get Accurate Sales Data In Google Ads

Turn On Enhanced Conversions & Get Accurate Sales Data In Google Ads

You might or might not know that Google has been struggling to track conversions since the Apple IOS 14 Update launch, which prompts users to disable tracking. For users that disable tracking, only session-based conversions are tracked in Google Ads. What Is Session Based Tracking? Session-based tracking means a conversion that occurs during clicking on …

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