Google Ads

Turn On Enhanced Conversions & Get Accurate Sales Data In Google Ads

Turn On Enhanced Conversions & Get Accurate Sales Data In Google Ads

You might or might not know that Google has been struggling to track conversions since the Apple IOS 14 Update launch, which prompts users to disable tracking. For users that disable tracking, only session-based conversions are tracked in Google Ads. What Is Session Based Tracking? Session-based tracking means a conversion that occurs during clicking on …

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How to Upload Shopify Customer List To Google Ads

How to Upload Shopify Customer List To Google Ads

Uploading your Shopify customer data to Google Ads is a powerful tool in allowing you to remarket existing buyers. If you know your customers will purchase from you again, setting up a Display Remarketing campaign or Smart Display campaign will generate that extra sales opportunity. Why waste your initial customer acquisition efforts when you can …

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Google Ads Showcase Ad Groups Merging Into Regular Shopping Ad Groups

Google Ads Showcase Ad Groups Merging Into Regular Shopping Ad Groups

Starting from the 1st of April 2021, Google will remove the Showcase Shopping ad group ads. No need to worry. Google Shopping Showcase Ads will be part of the regular shopping campaign. Showcase Shopping ads are carousel ads that allow you to show a range of products instead of a single product listing. This is an …

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Your campaigns can't tailor dynamic ads based on user activity when the required parameter doesn't match your feed.

Your campaigns can’t tailor dynamic ads based on user activity when the required parameter doesn’t match your feed.

If you get the below quoted message: Fix your audience source that’s sending a required parameter that doesn’t match your feed Your campaigns can’t tailor dynamic ads based on user activity when the required parameter doesn’t match your feed. Make sure the audience source is sending the required parameter correctly and your feed has the …

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Google Shopping A_B Testing Titles For Increased Performance

Google Shopping A/B Testing Titles For Increased Performance

Easily A/B test your product titles for Google Shopping using query strings and Google Analytics. In this article we will cover how to achieve title performance testing the manual and automated way. Manual Method Create a Google spreadsheet with 3 columns: id title link Make sure to have the ID values match the ID of …

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Install Google Ads Conversion Tracking In Wix

Install Google Ads Conversion Tracking In Wix

Step 1) Create a Google Tag Manager Account If you don’t already have a Google Tag Manager account, you can create one here: https://tagmanager.google.com/#/home Then create a account from the dashboard for your website. Now add your account and company name and choose website from the target platform choices. Click on create and agree to …

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Track Micro Conversions In Google Ads With Shopify

Track Micro Conversions In Google Ads With Shopify

When it comes to advertising, we have two types of conversions. Macro and Micro conversions. Macro conversions are the website’s primary conversions, such as completing an order or submitting a lead form. Micro conversions are smaller actions such as add to cart, view cart, add a delivery address, etc. This article will explain how to …

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