May 14, 2015

Google Shopping Custom Labels for Google Ads is a helpful attribute that allows you to define your campaigns at a much higher level. It lets you create different asset groups (Performance Max) or ad groups (Standard Shopping). For example, in Performance Max, you can define asset groups based on ROAS, margins, seasonality, performance, etc. Using […]

It is very common that you would want to subdivide products into different ad groups, asset listings or campaigns. In this article I will explain how to accomplish this for both standard shopping and performance max. I will provide a guide assuming you have already setup a campaign. A popup will appear allowing you to