Full Setup Service
Google Analytics 4 (GA4)
Shopify Event Tracking Service
- 5-Star Rated on TrustPilot
- eCommerce Specialist For 14+ Years
- Setup Time Takes a Few Business Days
On July 1, 2023,
Google Universal Analytics will sunset
While Shopify previously did not offer native integration with Google Analytics 4, they have recently announced that the integration can now be enabled through the Google Channel app as of February 2023. However, it does not track everything, and this approach may not suit all users. This is where FeedArmy comes in.
Shopify Tracking
A list of current events Shopify natively tracks with the Google Channel App.
- Page View
- View Item
- Search
- Add To Cart
- Begin Checkout
- Purchase
FeedArmy Tracking
A list of events FeedArmy coding tracks.
- Page View
- View Item
- Search
- Collection
- Add To Wishlist
- Add To Cart
- Cart
- Begin Checkout
- Checkout Shipping Info
- Checkout Payment Info
- Purchase
What Is Tracked?
Product Page
- Product Name
- Product ID
- Product Price
- Product Currency
- Product Brand
- Product Collection
Search Page
- Search Term
Collection Page
- Collection Name
- Item List Details
Add To Cart
- Currency
- Total Value
- Item List Details
Cart
Both cart page and drawer / slider
- Cart Currency
- Cart Total Value
- Item List Details (including discounts)
Purchase*
- Purchase Currency
- Purchase Total Value
- Shipping Price
- Tax
- Payment Type
- Transaction ID
- Item List Details
And if you have checkout.liquid
For Shopify Plus Accounts Only
Checkout Begin Checkout
- Currency
- Total Value
- Item Details
Checkout Add Shipping Info
- Currency
- Total Value
- Item Details
Checkout Add Payment Info
- Currency
- Total Value
- Item Details
*Transaction IDs for express checkout can not be tracked due to Shopify not sending out this value.
Access Requirement
FeedArmy requires access to your Theme and Settings. Access request will be sent via Shopify Contributor Program.
Access to Google Analytics 4 is required, if this is not yet installed, we can install this at no extra costs. In this case we need admin access to Google Analytics Universal.
You need to provide admin access to GTM, if this is not installed yet, we can install this at no extra costs.
Pricing & Order
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Google Analytics 4 Installation
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Google Tag Manager Installation
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Event Tracking